You look at a pair of shoes on Amazon, decide not to buy, and leave the site. Later, you’re watching a video on YouTube and you see an ad for the shoes. You resist the urge to buy. At work, you score a big win for the team, go to Facebook to humble-brag, and you see those shoes again. You decide that, yes, you do need – you deserve – those shoes. Remarketing has won you over.
Remarketing is effective for both business-to-consumer and business-to-business enterprises. A service-oriented company can track which services a website visitor reads about, and remarket only those services to that person. Think of remarketing as the digital equivalent of a follow-up call.