Four Ways to Take Up More Space in Search Results

Happy December! It’s a great time to expand and optimize your online presence, take up a larger chunk of the real estate in search results, and help build authority and trust in your brand. In this post, we’ll cover strategies to boost your online reviews, optimize your Google Business Profile (GBP), take advantage of double coverage in search results with a Google Ads campaign, and target featured snippets in search results.

Maximize Your Search Impact

#1 Run an Online Review Campaign

More positive online reviews make your Google Business Profile more robust. Plus, the authority helps you rank higher in search results. Start by identifying recent customers and clients you can include in your campaign. Provide a direct link or QR code to your review platform to make it easier, and make sure to reach out right after a positive interaction or successful project when your company is still top-of-mind. And don’t forget to say thank you! Read our Reputation Management Case Study.

#2 Optimize Your GBP

Your Google Business Profile is a powerful tool for local search, but it needs regular attention to be the most effective. Add photos, post weekly updates using your target keywords in a natural way, and make sure your operating hours and holiday hours are up to date. Don’t forget to answer questions and respond to user reviews! Read our 2024 Guide to Local SEO.

#3 Double Your Coverage With Google Ads

When your business appears in both paid and organic search results, you’re getting double coverage and increasing your credibility and maximizing your potential for clicks. Ad extensions like lead forms, structured snippets, sitelinks, and app extensions can help increase the prominence of your ad. Read our Google Ads Case Study.

#4 Target Featured Snippets

Featured snippets are the prominent search results that appear above the main organic search results in what’s known as “position zero.” Use an SEO tool like SEMRush or Ahrefs to find keywords with featured snippets relevant to your industry and also check out which snippets your competitors are ranking for. Many featured snippets are now triggered by voice search, so think about how your audience might phrase questions when they’re using smartphones or other mobile devices. Read more about SEO.

Do You Have a Cool Website No One Can Find?

An amazing website is only part of the equation– it’s also has to be visible! Let’s talk about optimizing your web content, social media, and local business listings to make it easier for your target audience to find you! Call 317-816-9353 or schedule a meeting.