Time for a Tune-up: Q4 Web Design and Marketing Improvements

Last month, we shared a competitive intelligence guide with actionable tips on how to monitor your competitors. Now it’s time to shine a light on your own digital presence. After all, your website is THE digital face of your organization—give it the attention it deserves! Let’s look at three common web design and marketing issues we encounter with client sites and practical solutions to get you back on track.

1. Traffic and Search Rankings

The problem: You’ve noticed that web traffic has stagnated, leads are down, and form-fills aren’t what they used to be. Even though you’re producing content and keeping up with campaigns, you’re not seeing the same results as last year.

The solution: Search engine algorithms are constantly evolving, and the keywords you targeted last year may be less effective today. An SEO audit can reveal how your site is performing in search results and help you identify new, high-volume keywords. By refreshing your SEO strategy, you can align your content with current trends, get ahead of the competition, and boost your search rankings. Don’t forget to also review metadata, alt text, and backlink strategies as part of the audit.

2. Performance, Speed, and Security

The problem: Your website is sluggish. Page load times have increased, and you’re noticing more site errors, issues, and perhaps even some security concerns. When users are frustrated by long waits or page errors, they’re going to bounce. 

The solution: When was the last time you updated your Content Management System (CMS)? If you’re missing crucial updates or patches, not only can this cause performance issues, but it also leaves your site vulnerable to cyberattacks. A slow site can impact everything from user experience to search rankings, so it’s essential to regularly update your CMS, plugins, and security protocols. Consider a full website performance review to pinpoint problem areas and speed up your site.

3. Navigation and Content

The problem: Your content has run amuck. You’ve been adding to it for years and the sheer volume has become overwhelming. Visitors may struggle to find what they’re looking for, and messing gets lost in a flood of outdated or redundant pages.

The solution: A content audit is a powerful way to declutter your site. This data-driven process evaluates the performance of your existing content and identifies what should stay, what can be repurposed or refreshed, and what’s better off retired. You might be surprised by how much redundant or irrelevant content drags your site down. The goal is to make sure your website is lean, user-friendly, and hyper-focused on the needs of your audience.

Are There Gaps in Your Strategy?

Q4 is the perfect time to schedule a tune-up with the BoxCrush web design and marketing team. We can help identify gaps in your strategy, along with website navigation, UX, and performance improvements. Start 2025 ahead of the game with a streamlined, high-performing digital presence. Schedule a meeting today.