BoxCrush BoxCrush

Digital Marketing Strategist

Job Description

BoxCrush®, an Indianapolis digital marketing and website development agency established in 2002, is seeking a Digital Marketing Strategist with 3+ years of experience to join our team. The right candidate will have a tolerance of humor, a strong work ethic, and a proven background of improving ROI on web properties. 

We are seeking applicants with deep knowledge of A/B testing and lead generation that understand how to use marketing automation platforms (such as HubSpot), to test multiple landing pages until success is achieved, and to make sure marketing efforts have a high success rate.

Availability

BoxCrush® is seeking full-time applicants. This position is on-site at the BoxCrush office in Indianapolis, IN. (Flexible hours during the Pandemic.)

Responsibilities

  • Work with sales and marketing teams to determine effective outcomes for each client
  • Work with BoxCrush team and clients to determine KPIs
  • Increase each client’s qualified leads by x% from previous year
  • Create and improve digital marketing strategies for multiple client profiles
  • Work with UX designers and coding team to create optimized user experiences that drive growth and revenue
  • Work with content development team to setup landing pages and drive traffic to them
  • Use statistical analysis and experimentation to improve the performance and conversion rates of web pages, ad campaigns, social media efforts, and organic search strategies
  • Create integrated marketing strategy, tying together organic search, ads, social media, and user behavior
  • Guide SEO enhancements, develop optimization, and marketing strategy; oversee implementation, conduct ongoing experimentation, and track results of individual keyword phrases

Necessary Skills

  • Proven track record with B2B lead generation using Google Ads, Facebook Ads, LinkedIn Ads, and email marketing
  • A 3+ year background in analytics-focused marketing
  • High level of proficiency with A/B testing and conversion rate optimization techniques
  • Ability to create analytics plan management and reporting
  • Ability to create marketing campaigns that result in lead generation
  • Experience with audience analysis and persona development
  • Experience with BoxCrush core services:
    • Google Ads/PPC
    • User Experience Analysis
    • Marketing Automation
    • Social Media Advertising and growing audiences
    • Content Strategy
    • Email Marketing Management

Helpful Skills (Will be expected to learn)

  • HubSpot and Google certifications
  • Ability to perform SEO analysis on websites
  • Experience with:
    • Google Tag Manager
    • Google Optimize
    • Moz, Ahrefs, and SEMRush
    • HubSpot
    • Content Management Systems (CMS) such as WordPress
  • Familiarity with BoxCrush core services:
    • UX/Design
    • Website function
    • Search Engine Optimization
    • Location Services

Compensation and Benefits

Compensation includes a salary based on knowledge and experience. Perks of employment include: 

  • Two weeks of paid vacation per year, up to two additional weeks of company-scheduled paid time off, and paid holidays that correspond with most school calendars
  • 401k with matching contribution of up to 4% (after one year of full-time employment)
  • Costco membership
  • Free refreshments from our fully stocked break room with soda, snacks, coffee, and tea (your favorites available upon request)

This is a great opportunity for an energetic, organized self-starter with a willingness to learn and a desire to join a fun, dynamic and growing company.

Special Considerations

  • Fluency in English language required for consideration
  • U.S. Citizenship, Permanent Resident or Green Card required for consideration
  • All candidates must submit to a post-offer, pre-employment successful criminal background check for final employment consideration
  • We are committed to providing employment opportunities to the most qualified internal or external candidate, based on work-related factors and without regard to non-work related factors, including race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or veteran status as a special disabled veteran or other qualifying veteran. BoxCrush is an Equal Opportunity Employer, EOE.

To Apply

Please do not call. Send your resume to careers@boxcrush.com.