Blog Crush

Whether you are just getting started in pay-per-click (PPC) advertising or are looking for a refresher, this PPC Dictionary is the ultimate resource for learning digital advertising and reporting terms.

Would you give the keys to your business to your agency and not have a set of keys for yourself? That is exactly what you are doing when you do not have control over your own digital accounts and passwords.

A website needs quality content – and not just when the website launches. Fresh and updated content attracts the Google robots that scour the internet for relevant information. But how do you refresh your content when you don’t have a writer in-house? We’ve got some suggestions for you.

The European Union's General Data Protection Regulation has caused unease among some digital marketers. But GDPR's rules could help marketers be more effective.

The success of email marketing hinges on whether your subscribers are receiving and reading your messages. Learn about some of the common factors that impede deliverability.

There are plenty of reasons to hire a marketing agency, but in some cases it might make more sense to hire employees to fulfill marketing roles. Here are some reasons you might not want to hire a marketing agency.