Blog Crush


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    How Digital Marketing Can Help Your Manufacturing Business in 2020

    by Michelle McNally | Sep 09, 2020
    Manufacturers with a global supply chain or customer base have been monitoring the novel coronavirus since it first emerged in Wuhan, China. As the virus reached the United States and new information emerged about how the virus spread, even manufacturers with an entirely domestic supply chain needed to shift operations for safety reasons.
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    How to Use Your Product Information to Make New Content

    by Michelle McNally | Jul 29, 2020
    You know what makes your products or services unique, and how to describe them. Why not turn that knowledge into pieces of content? At BoxCrush, we created single-sheet documents that describe each of our services. Our sales team can use these to explain services to prospective clients, and we can also share them on social media, with an accompanying graphic.
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    Case Studies: How to Repurpose Pieces for Standalone Content

    by Michelle McNally | Jul 07, 2020
    Creating engaging content is an ongoing process. Even if your core offering doesn’t change much, the way readers consume information is always evolving, and it’s important for your brand to serve content in the format readers prefer. If your readers include decision-makers and business owners, a case study is a great way to demonstrate the value of your product or service.
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    Going Beyond the FAQ: How to Turn Questions into Content

    by Michelle McNally | May 21, 2020
    Creating fresh content for your website is an ongoing task that can sometimes feel like a chore. What else can you say about your company? What else do people want to know about your product or service? Chances are, you’ve already answered some of those questions on your website’s Frequently Asked Questions page.
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    Three Vital Marketing Updates Indianapolis Business Owners Must Make

    by Michelle McNally | Apr 16, 2020
    We’re nearing the end of the fifth week of social distancing in Indianapolis due to COVID-19, and the city looks different than it did mid-March. People are staying home and thinking carefully about when and how they must interact with others. Spending habits and internet browsing habits have shifted accordingly in Indianapolis and around the country.
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  • Customer Testimonials

    Customer Testimonials: The Best User-Generated Content

    by Michelle McNally | Apr 10, 2020
    Content helps to communicate what your business does and how you do it. Before contacting you, potential customers may do some preliminary research, and chances are they’re looking at your website. Including customer testimonials on your website and in your marketing materials helps people to connect to your business.
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